Toronto, Ontario, Canada – January 22, 2025 – ES3, a leader in innovative advertising solutions, and zone·tv, the operator of the zone·ify streaming service, are thrilled to announce the successful completion of a groundbreaking proof-of-concept integration of ES3’s INGAGE Interactive Experiential Ad Platform with zone·ify’s streaming application on the X1, Android and Fire TV platforms. This collaboration showcases the power of the INGAGE platform to enhance streaming experiences while driving significant user engagement and retention. Brands like Warner Bros. Discovery, DIRECTV, MGM+, HBO and many others have leveraged the power of INGAGE to drive new subscribers and audiences to their content – this collaboration with ES3 opens up a world of possibilities for on-platform and in-app experiential interactive advertising.

Proof of Concept: Holiday Countdown / Santa Tracker

The proof-of-concept integration featured ES3’s popular Holiday Countdown experience. This integration allowed zone·ify users to enjoy a fully immersive holiday experience, creating a seamless connection between streaming entertainment and interactive exploration.

Key highlights of the integration included:

• Interactive Elements in zone·ify: Zone·ify users were able to access the Holiday Countdown directly within the streaming app, unlocking a suite of interactive holiday features while enjoying zone·ify’s free movies, TV shows, streaming channels, and short-form content.
• Cross-Platform Connectivity: Users of the Holiday Countdown could seamlessly transition to zone·ify’s streaming service, driving significant traffic and new user acquisitions for zone·ify.
• Unlock Premium and Programmatic Advertising Potential: Seamlessly integrated with Zoneify, our solution empowers advertisers to expand their premium and programmatic ad inventory directly within the application. Unlock a variety of advertising and sponsorship formats, including:
  · Eye-catching banners
  · Strategic product placements
  · Engaging interactive and video ads
  · Customized brand sponsorships
• Enhanced Entertainment Experience: This holistic entertainment destination offered users a unique blend of interactive and streaming content, rounding out an unparalleled holiday entertainment experience.
• Engage Users with Integrated Themed Gaming: The addition of Holiday Countdown brings fun, themed games directly to Zoneify, eliminating the need for additional gaming feature development. This integration enhances user engagement by increasing time spent in the app, driving content discovery, and opening new opportunities for premium advertising and content merchandising.

Key Results

The proof-of-concept delivered impressive results, proving the value of the INGAGE platform in driving engagement and extending the reach of zone·ify and vice-versa for ES3’s Holiday Countdown:

• In a six-week period, tens of thousands of new active users were sent to zone·ify from the INGAGE Holiday Countdown experience, demonstrating the platform’s ability to act as a “super-converter” and audience builder for streaming services.
• Average movie watch time for new users entering through the INGAGE platform reached over 90-minutes on certain TV platforms, surpassing benchmarks achieved by traditional paid media advertising campaigns.
• Significant retention and extended engagement were achieved, as users spent time exploring both the interactive INGAGE Holiday experiences, combined with the seasonal programmed streaming content on zone·ify.

Beyond the Proof of Concept

The integration also highlights the versatility of the INGAGE platform, which can be incorporated into any subscription or free streaming app or TV platform. This cross-platform capability ensures that INGAGE experiences not only enhance the existing content offering but also act as a driver of new user acquisition, subscription or purchase conversion and engagement for streaming services.

Doug Edwards, Founder & CEO fo ES3 and President of zone·tv, said, “This collaboration has not only proven the power of ES3’s INGAGE platform, but opened up new horizons for zone·ify to become the premiere free interactive entertainment destination for all audiences across the United States and Canada.”

A New Paradigm for Interactive Advertising

“This successful integration of INGAGE with zone·ify marks a pivotal moment in our mission to redefine interactive advertising and streaming experiences for TV,” said Charlie Millar, President at ES3.

 

“We have proven that INGAGE is not just a great new interactive TV advertising solution but a powerful engagement tool that can deliver real value to streaming services by connecting users with interactive experiences and driving substantial usage.”

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About ES3

ES3 is a pioneer in experiential advertising, delivering innovative platforms that transform how brands connect with audiences. INGAGE, its flagship product, offers an interactive and immersive approach to advertising, creating meaningful experiences for users. ES3 is the leader in interactive TV application experiences for TV. Over the past 22 years, ES3 has delivered leading interactive video products with top customers and brands through the most pivotal times in entertainment history. Over the years, ES3 has established customers relationships with Bell Canada, Bell Media, DIRECTV, AT&T, Comcast, Rogers, Microsoft, Intel, TiVo and many more.

ES3 redefines the way brands connect with relevant audiences through immersive, experiential campaigns–driving discovery and conversion. ES3’s one-of-a-kind interactive experiential ad marketing platform INGAGE, has been used by brands such as Game of Thrones, HBO, HBO Max, Discovery, Crave and more. ES3’s fully programmed holiday events, such as Santa Tracker and Holiday Countdown are world renowned and are delivered to more than 27 million TV households in Canada and the US.

ES3 connects businesses to relevant audiences
 and audiences to relevant brands through its Professional Services practice and its Subscription OnDemand programs. The company is one of the largest aggregators of subscription video on demand to pay television operators in the US and Canada, with over 18 catalogues and thousands of hours of exclusive content for distribution to pay tv under license.

Be sure to visit https://es3.ca to learn more.

All ES3 press inquiries should be directed to:

ES3 Media Relations
mediarelations@es3.ca

About zone·tv

Zone·tv bridges the gap between technology and engaging programming with its innovative technology solution offering a best-in-class, convenient and highly personalized viewer experience. The zone·tv™ Studio suite of tools allows any video service provider to create their own ad-support video service or thematic channels with their own content.

Zone·tv owns zone·ify – an A.I.-powered free ad-supported streaming TV (FAST) service with thousands of movies, hundreds of streaming channels, tens of thousands of shows and interactive TV games – all personalized through unique features such as the “zone·it” button that creates personalized video playlists.

Its diverse programming can be seen on Pay TV, Mobile, Web and connected TV devices including, Comcast Xfinity, U-Verse TV, Cox Contour, XUMO, Rogers Xfinity TV, Videotron Helix TV, iOS Mobile, Android Mobile, Fire TV, Roku, Google TV, and others.

The company has offices in Toronto, Canada, and Northwood, Ohio.

Get zone·ify directly on the App Stores, through your pay TV provider or online at: zoneify.tv

Learn more about zone·tv at: zone.tv

All zone·tv press inquiries should be directed to:
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Zone·tv Media Relations
mediarelations@zone.tv